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Marketing Strategy for Precious Metals Sales Focused on Investment-designated Gold and Silver in the Czech Republic
Líbezný, Lukáš ; Polák,, Michal (referee) ; Chalupský, Vladimír (advisor)
The bachelor’s thesis deals with issues of marketing strategy for precious metals sales focused on gold and silver in the Czech Republic, the analysis of current situation at the precious metals market and rating of up-to-date marketing of ABC company and its two competitors. The first part of the thesis is focused on theoretical basis of marketing, marketing strategy and investment-designated gold and silver market. The second part deals with analysis of current situation at the investment-designated gold and silver market in the Czech Republic and with analysis of activities of ABC company in comparison with its two selected competitors. The third part contains suggestion of marketing strategy for the analyzed company.
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Investing in precious metals as a tool of financial security for retirement
REMIÁŠ, Ondřej
The thesis deals with possibility of investing in precious metals (with a great focus on gold) as a way to have financial savings for retirement and comparing it with more widely used saving tools in the Czech Republic that are used for such purposes - sup-plementary pension insurance, life savings and more. The first part of this work looks at Czech pension system before and after its reforms and pointing out its unsustainability for the future. It then proceeds to look in history of investing in gold and analyze in great depth its benefits and disadvantages. The practical part was divided into financial analysis based on the example of the statistically average Czech citizen and a question-naire, which was attended by 288 respondents, mainly students or university graduates. Although the results of the work showed the suitability of gold and other precious met-als in the issue of financial security for retirement, we shouldn't also forger their disad-vantages when choosing them for this purpose. When creating a financial portfolio, one should think about involving a whole range of financial products - whether stock, bonds or its supplementation in the form of advantageous supplementary pension savings. Pre-cious metals undoubtedly have a place there, but they should be used primarily for their specific investment characteristics and advantages: as a hedge against inflation and mar-ket fluctuations of non-correlated financial instruments.
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Hodnocení vybraných vlastností elektroodpadu
Skrovná, Michaela
The diploma thesis focuses on Evaluation of selected properties kind of electronic waste, mobile phones with touch screens. The literary part deals with a general description of electronic waste, mobile phones including their components. The experimental part is concerned with discovering of material composition of the explored telephones including their average material composition. 15 mobile telephones of various brands have been manually dismantled for the experiment. Another part consists of analysis of metal content in touch screens of mobile phones by a process of x-ray fluorescent spectrometry. It has been found out from the results that the manufacturer and production technology of touch screen phones influence the presence of metals. All researched phones contain precious and heavy metals. The main reason of the discovery is the influence of metals on the environment and human health.
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Elemental analysis of the flat display devices for urban mining
Štípek, Radek ; Strnad, Ladislav (advisor) ; Mihaljevič, Martin (referee)
aaaaaRare earth elements (Sc, Y and group 15 lanthanides) and their compounds currently have significant practical use in metallurgy, glass industry, as highly active catalysts for the production of so-called. NiMH batteries, alloys for the manufacture of permanent magnets and e.g. moderators rods in the nuclear energy, but above all they have an irreplaceable role in modern electronics for phosphors TV screens, CRT earlier today, PDP and LCD monitors and displays, tablets, mobile phones etc., which give them a high-quality picture and sound. Unlike most base and precious metals are concentrated in the conquerable ore deposits, occur in the form of compounds as part of mixed minerals in the rarely economically exploitable concentrations, a mining and processing is costly and negative impacts on the environment, paradoxically towards the title but their overall content in the crust is relatively high, the average concentration in the range of about 150 to 220 ppm. The main world producer of REE, China, in 2010, significantly reduced exports by 40 %, making prices of some REE increased up to 1500 % during the month. Demand for REE is growing, so often talks about the recycling of valuable materials back into production, as called. "Urban mining", ie "urban mining", thereby reducing the amount of...
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Economic Importance of Gold and Silver
Trnková, Veronika ; Stará, Dana (advisor) ; Vladimír, Vladimír (referee)
The dissertation titled Economics importace of gold and silver is focused on brief description of precious metals in human history including development of prices, supply and demand. Part of the thesis is devoted to the factors that most influence the price of gold. It further analyses the perspective of precious metals investment assets and formulates investment recommendations based on the results of the thesis. Thesis deals with the various forms of investment, including their strengths, weaknesses and usability for small investors. The attention is paid to the two most important investment of the metals, gold and silver, other precious metals will be discussed magrinally.
The analytical part is dedicated to saving the gold and its comparison with an investment in securities (ETF SPY - index S&P 500) and by bank financial saving products respectively. There is also found influence of frequency of investing in the gold savings (weekly x monthly).
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Use of Precious Metals in Mintage
Jeřábková, Anna ; Stará, Dana (advisor) ; Srbek, Pavel (referee)
The paper is focused on the use of precious metal, in particular gold and silver, in the coining process. The first part of the paper searches for the growth of coining process on the Czech territory since its very beginning until the 21st century and development
of selected mints and their positions in a given period. Simultaneously, together with the mint development, the paper describes the issue of coins, the method of the coinage, the coin visual aspect, and, marginally, the coin falsification. For reason of better orientation in the mint & coin history, the paper seeks to depict particular periods of the Czech currency. Following the coins, another issue, medals, is described, thereby giving a comprehensive summary of the Czech coining process.
The above description is followed by the practical part that analyses price development of specific precious metal depending upon the currency rate of CZK versus USD in the period of 1991 - 2015. Following the price development, investments in precious metal are evaluated. These are evaluated in relation to two ways of investments. One of them is the option of investment in a commemorative coin issued by the Czech National Bank and minted by the Czech Mint; the other one is an investment in gold-based coins. The paper concludes with an analysis of activities of and management by the Czech Mint, being the only mint in the Czech Republic.
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Marketing Strategy for Precious Metals Sales Focused on Investment-designated Gold and Silver in the Czech Republic
Líbezný, Lukáš ; Polák,, Michal (referee) ; Chalupský, Vladimír (advisor)
The bachelor’s thesis deals with issues of marketing strategy for precious metals sales focused on gold and silver in the Czech Republic, the analysis of current situation at the precious metals market and rating of up-to-date marketing of ABC company and its two competitors. The first part of the thesis is focused on theoretical basis of marketing, marketing strategy and investment-designated gold and silver market. The second part deals with analysis of current situation at the investment-designated gold and silver market in the Czech Republic and with analysis of activities of ABC company in comparison with its two selected competitors. The third part contains suggestion of marketing strategy for the analyzed company.
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